In this Internet age, it is almost impossible for the website owners to overlook the importance and huge potential of Search Engine Optimization (SEO) as part of their online marketing strategies. There has been an exponential growth in the SEO industry over the years. In order to understand the SEO in a better way and optimize your website for search engine, you need to know a few important terms. Here are the 10 of the most frequently used SEO terms every website owner should know in order to stay ahead of the online competition.
1. SEM or Search Engine Marketing
Search engine marketing (SEM) refers to the promotion of a website or a blog by increasing its visibility in search engine results with the help of advertising and optimization. The two types of SEM are the Search Engine Optimization and Pay-Per-Click advertising. While SEO is the process of optimizing your website for higher search engine ranking, PPC involves paying the search engines to rank you higher in search engine results pages.
SERP refers to the “search engine results page”. These are the results shown by the search engines when a user enters a keyword or a phrase in to the search box. The major components of SERP are the search query, organic SERP listings and the paid SERP listings. As a website owner, you will always want your articles and web pages to rank high in search results related to specific keywords or phrases.
It is a hyperlink you make on another website to drive more traffic to your website or blog. A backlinks helps audiences of another website discover your blog or website. In SEO terms, a backlink is of utmost importance. Among many other factors, the search engines usually consider the number and quality of backlinks to a specific site and then assign SERP ranking. If you want your website to reach more users, you should focus on getting more and more quality backlinks for your website.
4. Anchor text
It refers to text with an embedded, clickable link. A prime example of an anchor text would be words like “SEO India” that lead you to another site or page. You should always try to use appropriate keywords in your anchor text, as it greatly improves your SEO strategy.
For any website owner, it is extremely important to use the right keywords in the content, anchor texts and coding. Keywords relate to your content and help search engines index your website. All internet users use keywords to search for the relevant information.
6. Canonical URL
Canonicalization is converting the information that has more than 1 possible representation into a standard canonical representation. Let’s explain it this way, a canonical URL is the standard Web address to access a specific page on the website. The canonical version of a domain might be http://www.domain.com instead of http://domain.com.
7. Title Tag
Also known as the <H1>, title tag is the title of the web page and is considered to be an essential factor for Google’s research algorithm. The title tag should be distinctive and must have the primary keywords of the page. Upon navigating a web page, you will find the title tag is present along with the browser.
8. Duplicate Content
Duplicate content can adversely affect your SEO program. As a website owner, you should always make sure that there is no duplicate content on your website. You can use CopyScape to check your website for duplicate content. Examples of duplicate content can be adding a same post in two categories on your website or copying other website’s content and publishing it on your website.
9. Link bait
Link bait refers to special content on your website that encourages other websites and blogs to link to your website. It is viral in nature and can bring good backlinks to your website, which will ultimately help in higher search engine rankings.
10. Nofollow Links
Website owners use nofollow, a link attribute to sign to Google that they do not recommend any of the website they are linking to. The nofollow attribute occurs when a customer produces a link on the website in the form of blog comments or when the link is paid for like by advertiser & sponsor. Google will not count the links for search algorithms & PageRank, if the nofollow attribute is present.