If you want to promote a business using a website, you need to learn more about implementing search engine optimization (SEO). Unless your content is SEO-friendly, it won’t be easy for your potential customers to find you. When done right, search engine optimization can greatly influence the visibility of your website on Google and other search engines.

If customers can find your website among the first results, your business will thrive, and its popularity will blossom. The reality is that unless your article is SEO-friendly, no one will ever find it, even if it’s of the highest quality. This is why your articles should ALWAYS include strong SEO content. And this task is far from being a piece of cake!

Apart from being SEO-friendly, your post also needs to be unique, relevant, and interesting for your audience. To help you out with your struggle to promote a business online, we present you a couple of tools that can literally do wonders! So, read on and pay close attention!

1. Yoast SEO Plugin

The Yoast SEO plugin is a content analysis tool that does a great job of enhancing the SEO-friendliness of your articles. All you need to do is select a focus keyword and this revolutionary technology will rapidly verify if you use it correctly in the text. For example, it will check if your keyword is used in the right places, like the heading or the meta description.

In addition to this, the plugin also evaluates other elements of your article, such as the level of readability, the presence of links and pictures, and the keyword density.

The Yoast SEO plugin also does a great job of formulating engaging meta descriptions. On top of that, it can check if the main keyword you chose had previously been used in other articles published by you. This way, you can make sure that you don’t compete with yourself.

Check this great video bellow created by Darrel Wilson. It guides you through absolutely all steps you need to install, configure Yoast SEO plugin and optimize your website for Google, Bing and other smaller search engines.

2. Hemingway App

When writing articles for promoting your business, one of your main concerns should be transmitting information rapidly. To this end, you must write sentences that are short, but clever! Always keep in mind that your target audience is made of people who don’t like reading long texts.

The Hemingway App was designed for the very purpose of enhancing the readability of your articles. This simple and affordable tool can be of great help when you want to review your posts for increasing the SEO rating. Some of the most useful functions of this editor are calculating the readability score, detecting words and sentences that are too hard to read, and underlining the fragments where you used passive voice.

3. Plagtracker

When creating content for your own blog or website, it’s okay to look for inspiration online. However, you must avoid publishing articles that are wrongly cited by all means! This is where Plagtracker comes in. This groundbreaking tool features a flawless checking technology that never fails to detect plagiarized content in your articles.


A big plus is that, compared to its competitors, this tool does a lot more than just detecting plagiarism – it also replaces it with unique content! This way, no one can ever accuse you of plagiarism, and your reputation will never be endangered!

4. PaperRater

PaperRater is, without any doubt, one of the most reliable online proofreaders you could ever hope to find. This outstanding technology blends language learning with automated learning and computational linguistics, rendering it a perfect tool for improving your abilities.


Seeing as it features automatic linguistics, this top-notch proofreader operates very rigorously. It can provide you with an in-depth analysis of the grammar used in your articles. After testing it ourselves, our verdict is that this tool is perfect for learning the complexities of a language, which can ultimately turn you into a much better writer.

5. Custom writing services

In case you’re feeling overwhelmed by the large number of assignments you get as a writer, there is no shame in turning to a professional! It’s a great way of finding perfect writers for business owners, too.

There are plenty of expert writing services that can provide assistance all over the world. They are made of people with great expertise who can help you through any phase of writing an SEO-friendly article, starting with research and ending with proofreading.

Plus, such companies help out with many other tasks, providing resume writing service, or practically any other type of service you may need. If you want, they can even assist you with formatting your content!


We sincerely hope that you enjoyed reading this article and that you’ll find these tools useful for your work as a writer. We do believe that each and every one of these instruments can be of great help to you if you wish to create unique and SEO-friendly articles.

Provided that you use these tools to their maximum potential, we’re positive that you’ll get a lot of traffic and considerably improve your SEO rating. This being said, we wish you the best of luck in your business!

Kevin Nelson

Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Currently, Kevin works as a part-time writer at the BreezeWriting. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on: