Like bread and butter, backlinks and SEO go well together. For that reason, you cannot reach SEO success without the help of quality backlinks.
Backlinks are crucial for SEO because they help you get found by search engines, it increases your credibility, it drives traffic to your website and many more.
Moreover, keep in mind that backlinks are among the top ranking factors of Google. Therefore, it is almost impossible to rank high in Google search results without them. According to one of Ahrefs study, pages with plenty of backlinks are more likely to have more traffic from Google.
However, how do you look for backlinks that you can copy and simulate on your site?
For a little help, here’s a walk-through of finding backlinks using Ahrefs Site Explorer.
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It is vital to keep in mind that backlinks have various purposes that will lead to several results.
Each result depends on whether a website is linking to you or you’re the one linking to other sites.
Here are some of the crucial roles of backlinks:
- Backlinks aid you in ranking high on Google’s search results page. Though Google has plenty of factors taken into account, backlinks are one of the paramount factors. So, if you happen to have tons of high-quality links from naturally, relevant sources, then you’ll rank higher on Google.
- Backlinks offer new information for your readers.
- Backlinks make your website look authoritative. They are like endorsements from a site, making your blog seem trustworthy, especially if you get links for other reliable websites.
- Backlinks help your blogs get noticed by other blogs. Linking out to other blogs is an excellent way to make other websites see you and create a significant part of your content marketing.
Backlinks are a significant indicator for which Google uses to assess the authority of a website. The higher the quality of your backlinks, the better you will rank in SERPs. However, backlinks are not that easy to obtain.
The secret to discovering backlinks that’ll aid you to rank high in Google is to learn where the links of your competitors are coming from, then copy them.
Don’t know who your competing sites are?
Well, they are the websites that have ranked high in Google for the targeted keywords you wish to rank for. And your job is to look for them and copy the backlinks that aided them to rank high.
There are tons of tools that you can use to find your competitors. For instance, Ahrefs Site Explorer. You can leverage this tool to view websites that go up against you in the search engine results page.
All you have to do is to input your domain, and you’ll see your competing domains right away. However, remember that it’ll only work with established websites.
Therefore, if your website is still new and does not rank for any search terms, you might not see the results you want.
First and foremost, go to Ahrefs Site Explorer. Enter your domain and choose the “*.domain/*” or “exact URL” option from the drop-down menu. Then, on the left-hand menu, go to the Backlinks report.
You will then examine backlinks relevant to your preferred webpage or website. Also, you can see data such as anchor text, referring page, first seen, and traffic. You can take advantage of the Backlinks report to analyze links to any web page or website.
But here’s the thing, this report usually discovers thousands of backlinks. How can you determine which backlinks are likely replicable?
If your objective is to loot backlinks from other sites, don’t inspect and scrutinize the backlinks relevant to a competing site as a whole. Start by looking at the web page from which you are attempting to replicate backlinks.
So, how do you select a web page to examine and study? Well, it all boils down to your goals and circumstances. For example, if you wish to put up links to existing content on your website, then look for related content that has backlinks already.
On the other hand, if you wish to create engaging content with the aim of driving links to your site, then study or spy what works for your competing sites.
Reasons Why Most People Link Contextually
If you can determine what the stimulant for the backlink was, then you can, more often than not, check out how to copy it. Here are some of the reasons why people link contextually.
- Paid links are links that people buy from various bloggers. Although it may be quite challenging to see paid links, there are several essential indications.
- Unnaturally placed link;
- Exact-match keyword;
- There are hardly any external links on the web page;
- Guest post.
This kind of link supports a resource, but not in a clear and detailed manner. Instead, these links are, for the most part, linked contextually within the article. You can see these links by examining the keyword and the texts around it.
If it’s within a paragraph, then it is a contextual recommendation. These links are the best links anyone can get. However, it may be difficult to replicate them. You need to convince the bloggers to publish your article with your link.
For that reason, you need to look for something valuable in your content and use that to your pitch via email. Present your content to the bloggers and set off a relationship. In that way, they might link to you in the long run.
People connect to other people that they’re familiar with and like. It is human nature, right? However, how can you know if a website has an existing relationship with another website by examining the Backlinks report?
Of course, you cannot. Instead, you need to input your competing site’s domain into Ahrefs Site Explorer and analyze the referring domains. By doing so, you can see all the websites that have an existing relationship to your competitor’s domain, and most importantly, the number of times they have each linked.
Content with great graphics, statistics, ideas, or facts is most likely to attract or beguile source links. You can spot source links from observing the keyword and the texts around it that the author cited as an idea from this post.
Aside from the statistics, an image attribution link is also a source link. If you want to replicate these links, be sure to have a better definition, graphic, and updated statistics.
Is it possible to rank without backlinks? Of course, but it is rare. Replicating backlinks is challenging for everyone. For that reason, every one of us has the same playing field where content quality dictates our rankings.
With that in mind, it is not enough to develop great content. People should know it exists. Particularly those people with the capability to link. You can opt to hire an SEO company or a freelancer that offers article writing services to make the process much more manageable.