Google SEO Guide: 10 Indispensable Tips for Getting Higher Rankings

When 1.17 billion people use Google as their search engine, ranking high in Google is the top priority for website owners. But how “High” gives commendable traffic?

The data on user behavior will surprise you as only 5% of users will venture out to the second page of Google. The link on the first page receives 95% of the Google traffic. The 7th link in the first SERP (Search Engine Results Page) receives only 3.5% of the first-page traffic.

Google ranks the pages in the web based on a certain algorithm. SEO or Search Engine Optimization was found to help websites to leverage these criteria to result in better rankings.

In order to track your positions and positions of your competitors, it is not enough just to enter the keyword you need every day. Positions can also vary for each user individually. It may depend on how many times you clicked on the link before or, for example, on your location. To keep track of the certain positions in Google for a particular region you should use Google position tracking tools. Let’s look at the 10 main components that will help you increase your chances of being in the top Google.

Keywords

You might have heard about them in quite a lot of SEO guides, and they are there for a reason! Keywords are undoubtedly a major part of SEO. Basically, keywords are the words that users type into the search bar. Then Google matches these keywords with the words present in the web pages.

If a website has the exact keywords or comes close to the input keywords, they will be ranked high in that particular search. Figuring out these keywords aren’t that hard as there are now many free tools that do the work for you.

Make sure that the core keyword is present in the following:

  • The Title
  • Meta description
  • Image ALT text
  • Description tag
  • H1 Tag
  • URL

On the subject of keywords, it’s important to know that keyword stuffing is still frowned upon by Google. Any attempt to fill your content with keywords with no regard for readability will cause the search engine to demote your website. Not to revise all attributes for the presence of keywords manually, you can use various automated tools for on-page audit.

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See what Google prefers

When you are about to make content about a subject, search for the same on Google. It will show you the current best-ranked websites and the similarities that they share to reach there. Make sure to incorporate many of them into your content and do a better job than the rest.

Rushing content without paying heed to the trends may not get you the results that you are looking for. The competition is the best place to learn new tricks and stay ahead of the game. It also helps you find the voids in the niche that your content can step in and fill.

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Provide value to the readers

Ultimately, the aim of Google’s algorithm is to look for content that provides some value to the users. Imagine if your website captures all the latest news, but follows the same monotonous structure so that it looks identical to every other website that has the same news. In such case, Google will prioritize other websites over yours if it feels like that they offer more value to the user. So if you want to rank high on Google, your website must stand out from the rest. Invest a bit more time on research and bring the readers something new to learn!

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Images, Infographics and Videos

When a user enters your website, it should offer them a welcoming atmosphere. A large chunk of written content will be off-putting in first glance no matter its verbiage. So make sure that the content you make includes more mediums of engagement than written content. Our top picks to include are:

  • Pictures
  • Infographics
  • Videos
  • Gifs

Google’s algorithm also pays attention to these elements as it increases user engagement. It is also a great way to increase the overall outlook of the website.

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Call to action: Creating curiosity

Nowadays websites cover almost all the key niches; hence, you need to stand out from the bunch to get the clicks. And when users search something on Google, only your page title and a short description is displayed in the SERP (Search Engine Results Page). So make sure that the title you form is catchy and creates an urge in the minds of the readers to click it. Also, try to include a call to action text in your Meta descriptions.

The same can be done within the content too as you can put a call to action text towards the end of it emphasizing users to share your content over social media.

Internal links and hyperlinks

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If the content that you write is connected another page already present in your website, then it’s better to link the two. This process of linking your own pages on the same website is called internal linking. It offers the opportunity for the user to know more about the subject in detail, plus they won’t have to go anywhere else for research. In short, you will be getting more clicks on your website from the same user.

Hyperlinks connect another webpage to yours. It is a great way to help users understand a subject when you don’t have a separate page for it. Also, the website that got hyperlinked may even provide you with backlinks in the future, more about it later in the article.

Quality triumphs over the rest

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If the content is structured with quality in mind, then you will be ticking almost all of the above points without much effort, however, creating quality content is an effort in itself. Make sure that the content you make it is engaging because that results in higher dwell time.

Dwell time: It is the average time that users spend on your website. More dwell time is indicative of engagement and Google tend to rank these sites far higher than those with lower dwell time. According to SearchMetrics, the average dwell time on a top ranking website on Google in 3 minutes 10 seconds.

When your website contains elements that are interesting and new, it adds to the overall quality of the content.

SEO can be divided into two: On-page SEO and Off-page SEO. The points 1-6 we have discussed till now fall under On-page SEO. This is the type of optimization that you can do for a certain page to boost its relevance. Off-page SEO deals with elements that do not pertain to the content per se. They are aimed at signifying the page’s importance to Google. Let’s look at some on off-page SEO tips that are sure to land you more clicks!

Backlinks, backlinks & more backlinks

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Nothing speaks about website quality more than backlinks! These are hyperlinks from other websites to yours, stating that they trust the info on your website. Google’s ranking algorithm also tracks these links and rank websites according to credibility.

Note: Backlinks from websites with a high Domain Authority will have a much larger impact on your rank when compared to backlinks from low Domain Authority websites. We will not advise you to buy backlinks as it is against Google’s Webmaster Rules.

Guest Blogging and article submission are two great ways to get backlinks to your website.

Social Media

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Wondering how social media and SEO are connected? The number of shares and likes! If the content you create is shareworthy, most probably people will share it. Hence, you must create a social media page for your website. Share the articles and content through social media, and it will greatly help in getting more traffic. As people carry on sharing the content, the website relevance will rise and so does the ranking!

Mobile friendliness

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In 2018, nearly 52% of all Google search queries came from smartphones, and this number is projected to rise in the coming years. It is easy to see why as more people now access the internet on the go with their smartphones rather than desktops. With the rollout of Google’s Mobile-first indexing, it became clear that mobile optimization plays a large role in relevance and ranking. So make sure to structure your website accordingly so that it works fluidly between desktops and smartphones.

Conclusion

SEO optimization is key towards getting more traffic quickly. Since Google doesn’t share the actual parameters that they use to gauge websites, its hard for website owners and content creators to shine amidst the crowd.

The top 10 SEO tips that we have mentioned are tried and tested methods that have returned proven results. Finally, yet importantly, the most crucial tip is to have patience! Yes, Optimizing website and climbing ranks sure takes its time, but never give up halfway, the end result is worth it!

2018-11-09T09:22:26+00:00

About the Author:

Diana is a digital marketing specialist. She's been blogging for several years. Her writing expertise spans across online marketing, SEO, social media, and blogging. Besides, she does outreach marketing, product reviews, and online marketing guides.
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