We are in the middle of a social media revolution with a large number of people flocking towards social networking sites and apps like Facebook, Twitter, and Instagram.
There is indeed no doubt that these social media platforms have so much to offer and they are proving their power and reach every day by providing their users the best possible experience. And not only are these social networking platforms helping us to reach out to friends or to connect with family but they can also help you expand your business with a little effort.
Yes! Today we can grow our business through any social networking websites as social media marketing is on the boom and people are inclining towards it rapidly.
Among many big social networking platforms like Facebook, Twitter, LinkedIn and Tumblr you must be wondering where do the pictures sharing website Instagram stand? Instagram is not behind any other social networking platform when it comes to social media marketing.
With a user base of around 600 million, Instagram stands out clearly. And with so many active users daily most of the brands are already on Instagram taking advantage of it for social media marketing.
Instagram was merely a picture sharing app seven years ago, but today it is an excellent platform for businesses and brands to promote their products and services.
With the help of Instagram, many companies have established themselves, and many have improved their sales with the help of platform. If you are looking for a good platform to market your business, then Instagram should be your pick.
It is not very difficult to establish your business on Instagram; you can simply start by creating your Instagram business account.
Here below are some tips that will help you build your business on Instagram.
Create a business account and set it up
If you are looking to build your business on Instagram, then you need to first make an Instagram account for your business. Go to Instagram and make a brand new account that will describe your business or brand, make sure that you make a separate account for your business and you are not using your personal account for it.
Sign up and provide all the relevant information regarding your business. Then you need to set up your profile and to do that you need to first add a profile picture that describes your business, it could be a creative picture of your product, or it could be your logo.
Then after that, you need to provide information in your bio, try to give precise and useful information and you can also add the link to your website if you have one.
Now after that you will need to start posting to which you have to make sure that you only share relevant stuff. So go to Instagram and start establishing your business account right now.
Share variety of content on your business Instagram account
Content is a crucial ingredient of your Instagram account, and it matters a lot that what kind of content does you share on your Instagram business account. While sharing the content makes sure you are sharing content that is entirely related to your business. The second thing you will need to keep in mind is that the content you are sharing must be diverse.
If you share the same kind of posts, it will bore your audience. So, you need to bring variety to your content because it is just not about the product you are developing or the service you are offering. It is about the people you are doing it for.
You can add variety to your content by sharing images of your products, adding teasers for your upcoming products, pictures of offices and pictures of employees working in your company, pictures of clients service and also the pictures the events that have been hosted by you in the past or are coming in future.
You will have to keep an open mind about it when it comes to sharing your content. And it matters a lot in building a business on Instagram.
Monitor your Instagram analytics
To get successful in business, it is important that you know all the things about your business and you must be aware of your audience needs and behavior. While building a business on Instagram, you will have to consistently analyze your account’s performance and as well as your audience. Most of the people think that it is an essential thing, and many of them claim that they know about their business and audience, but that is not true.
Most of them are not completely aware of what they are offering and what the behavior of their audience is. In this case, you will need to analyze your audience that how many followers you have and what are their demographics and also that how your account have been processing. You can get this information about your audience demographics and engagement through many Instagram tools that are available on the Internet. After knowing all these analytics, you will be able to post better, and your business engagement on Instagram will improve automatically.
Get more people to follow you
If you are going to start a business on Instagram and you are aiming that you get maximum sales, then you will need to have a big audience following you. Instagram has more than 600 million active users today, and it is highly unlikely that you will not find your target audience on Instagram.
Your Instagram is nothing if you do not have people in large number supporting it. There are many ways through which you can gain more followers on Instagram some of them are easy, and some of them require a little hard work.
You can gain more followers by posting consistently, you can hold Instagram contests, you can also take help from the influencers and Instagram celebrities to promote your business and can gain more followers, and you can connect your Instagram with your other social media accounts, and you can drive followers from there.
One of the easiest ways through which you can gain followers on Instagram is by directly buying followers. You can buy followers for your Instagram account by using the famous Instagram tool Vibbi.
Vibbi does not just allow you to buy followers, but it also allows you to buy Instagram likes and views. So you can buy followers for your Instagram account and this will directly increase the engagement of your business on Instagram.
Use interesting and relevant hashtags
Hashtags are very important on Instagram. If you are looking to boost your business on Instagram, just make sure that you are using right hashtags when you are posting. Right hashtags can improve the engagement of your posts quickly.
To reach to your target audience find out what hashtags they are into and then use that hashtag to make sure that most of your target audience is seeing your posts.
Be précises and use unique hashtags that can become your brand’s identity but do not forget to use those hashtags as well that are trending and can boost your posts. So up your hashtag game and make sure that you are using the right hashtags.