Are you dreaming about career success? Do want to get a job promotion? Are you considering changing the company?

The first thing that you should do is make your LinkedIn profile perfect.

LinkedIn is one of the most popular social media. It has a rather particular feature: it is dedicated to searching new jobs and looking for the new candidates for the job positions.

The companies create profiles where they post new job openings, their news, some important information about their products and updates. Individuals join LinkedIn to create profiles in a form of a resume.

If you do everything properly, you will get multiple views and responses and will quickly find a job that you want. In a couple of words, LinkedIn is a professional network that can now replace all job aggregators.

What’s great about LinkedIn is that you do not even need to order resume writing services as you can easily create one on your own.

In this article, we will tell you how to make your LinkedIn profile a kind of your personal brand.

#1 – Complete all the fields of your profile

LinkedIn has already done everything for you. You’ve got a complete structure of a perfect resume and everything you need to do is fill the fields with the corresponding information.

Name – Always write a real name on a LinkedIn profile. Just think what will happen if you apply for a job position using the resume with your nickname or a made-up name. No one will take you seriously.

Your current position –  Here, you need to write what position you are occupying right now. As a rule, here you should also indicate the company where you work.

Your current place of work, education, location –  It will take only a couple of minutes to provide this information but it will make the process of job searching less complicated. The location is important if you consider the jobs exclusively in your region.

Description – If you have considered LinkedIn to be a wonderful resource, you weren’t wrong. Using this field, you will easily attract the companies no matter whether they are registered on LinkedIn. This is the field which is used for SEO in Google, and of course, for the searches within the social media itself.

Your experience – No one will deny the fact that your working experience is crucially important for finding a new job. Here, you should indicate all the companies where you have worked. Also, add the main fields of your responsibilities, your main accomplishments, and for how long you have been occupying the positions.

Your education – In some cases, your degree is really important for getting a certain position or at least impressing the HR managers with your diploma.

Certificates – The most valuable candidates are those who remember that self-education is important and who continue to grow personally even though they’ve got their diplomas a dozen of years ago.

Feedback –  Ask someone to write you feedback and this will additionally boost your profile.

Features, skills & endorsements – This is one of the easiest ways to show what skills you have. Your connections will be able to endorse your skills and prove that you really have them.

Languages – There are multiple studies that prove that bilinguals earn more. If you speak more than one language fluently, indicate this in your profile. Also, add the information about other languages even if you have a very basic knowledge of them.

Your photo – It’s better to add a professional looking photo to your profile. Of course, here everything depends on the job you do. If you are a designer, you can allow yourself some less formal images but lawyers, for instance, should choose more formal photos.

Sharing content

Your LinkedIn feed can tell about you even more than your profile. As you probably know, here you have your own feed just like on Facebook.

However, the type of content that you publish here is a little bit different. No funny memes, no personal photos, just professional information and reposts of the articles that you like and that match your profile.

If you have decided to brand your LinkedIn profile, you should be careful with what you post and repost.

It is always better to make it industry-oriented. It can be a great idea to subscribe to the companies that regularly post some interesting information and updates in order to find the best posts that will prove your interest in your development and professionalism.

Creating content

If you want to move further with your LinkedIn branding, become a content contributor. First of all, you need to make sure that you regularly create posts. Write about the things that are interesting to your contacts and that will attract the attention of other people.

However, writing posts won’t be enough. It will be better for you to write articles for LinkedIn blog to prove your personal expertise and demonstrate that you are ready to share your experience with people.

LinkedIn has rather strict requirements for articles that you want to publish. They must be original, they must contain useful content, and they should be written in an easy to read language.

If you have never written articles before, you may need some time to understand what’s the best way for you to develop content: to do research and reveal the results to people, to create articles that make people think about global problems, or maybe to tell how much some things are important for business development.

Explore Pulse

The Pulse platform on LinkedIn is where all the content syndication happens. Go straight to the Pulse page and begin exploring the kind of categories and content that is currently trending and begin to brainstorm as to how you could tap into that pool of readers with organic and natural content.

Some of the channels, like Social Media and Leadership are home to millions of followers and getting exposed as a featured author in one of these channels could mean a big yield of exposure for you and your business, or whatever else it is that you’re trying to promote.

Remember about analysis

LinkedIn profile is a kind of a business, therefore, you need to track the analytics. How many people visit your profile regularly? What types of companies come to your profile more frequently than others?

Perhaps, you will notice that the representatives of some particular company regularly check your page.

I have my own company. What should I do next?

We have already talked about the personal pages on LinkedIn but what should you do if you have a company page? In fact, everything is almost the same.

You need to provide the full information about the company, including some data and statistics, add company logo, etc. Do remember to update content regularly as your followers will want to know what’s going on in the life of your company.

Also, encourage your team members to create posts and tag your company. This will make your brand more publicly active and will prove that you are contributing to the development of your business.


LinkedIn is no longer a territory of HR managers. Now, you can use it as your personal page that can be mentioned in your resume.

If you want to build your brand, it’s always better to start with the small steps. You do not need to make provoking statements and create your own website. It is enough to develop your LinkedIn profile in such a way so it could work for you.

If you have a company, LinkedIn will help you attract more candidates and find the best professionals to join your team. Check this social media marketing services to get great traffic and leads from Linkedin.

If this is your personal page, you can expect to get more views and messages regarding job opportunities.

Optimize your profile and enjoy the social media branding benefits. Good luck!

Charles Ebert

Charles is a career mentor, motivational speaker & human resources consultant with over 10 years of experience in HR sector. Apart from career mentoring, he loves photography and football.