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The holiday season is fast approaching and this means that most people are starting to think about buying presents before the prices hike!

And since these people are too busy to visit shopping centres, they opt to look for the perfect presents online using their mobile phones which only takes a stable and fast internet connection.

As a matter of fact, about 51.3% of all internet usage was done using mobile phones. All you need to browse the internet with a smartphone is 1 finger, leaving the other nine to rest.

In order to provide this hastily growing base of mobile web users with an optimal experience, more and more website owners are choosing mobile-friendly websites to ensure that their website is optimized for a smartphone display. And one of the most important factors of this mobile-friendliness is the speed of your website.

So, if you’re an e-commerce business owner, the load speed of your website on mobile devices really makes a difference. That’s why we created a comprehensive guide meant to help you accelerate the speed of your mobile website.

Measure and Minimize Server Response Time

A server is a big, fat, tech tool that is responsible for how fast your mobile page will load when someone tries to access it.

Although the web coding of your page can also impact the loading speed of your website, the server remains the primary factor.

The page loading time is low when you have to wait a while for the server to respond to your browser request. And there are three major ways of increasing the server’s response: first, the web server configuration or the software must be improved; second, improve your web hosting service by enhancing its quality and scope; and third, ensure that there are an adequate CPU memory resources.

Avoid or Minimize Redirects to Accelerate Mobile Speed

Redirects are actions that automatically take the visitor to another website in just a matter of milliseconds. Redirecting a website visitor eats up time, and this can also be a reason for slower page load.

This is a major problem for all mobile phone users because they are often having a less reliable network connection than the laptop or desktop users. The best solution is to minimize the number of redirects, and if possible, eliminate them entirely.

Strictly Measure Round-Trips Time

Round-Trips Time or RTT is the amount of time it takes a desktop computer or mobile device to send the requested data to the target destination (such as a remote computer), and the complete return of the requested data to the device used.

Pinging an address is one way of measuring the RTT and its exact interval depends on various factors such as the connection medium, the source of the connection, the node numbers, the physical distance between the remote system and the actual source, the amount of traffic, and the number of other requests.

Each of these RTTs adds up to slow your mobile connection, that is why it is important to measure the roundtrip’s time. To decrease the quantity of all sequential roundtrips, make sure you transmit your resources in parallel and you eliminate all other excess weights.

Above-the-Fold Content before Below-the-Fold

It is possible to prioritize the first part of your page to load promptly when the user accesses it. Your server can send the data needed to display the first part or above-the-fold content first if you are able to code your web pages to do so.

The idea here is very simple: the user will first see the above content that is why it should be the one to load first! By using this technique, the users will be able to view your page completely and shortly, even with a slow mobile connection. The user will be able to view the above-the-fold content and by the time he or she finishes that part, the below-the-fold content will then be ready.

Always remember that when coding your web pages, you have to prioritize what could be seen first.

JS at the Bottom, CSS at the top

The importance of putting the JS at the bottom and the CSS on top of the HTML files lies behind the rationale that it helps you minimize the size of your codes. And minimizing the codes will remove everything that’s sabotaging your web speed, including all redundant and unnecessary weights.

JS or JavaScript will help you make the online page interactive, by placing buttons and their responses and another dynamic styling which includes animation. This can also block parallel downloading by preventing the browser to start other downloads when it is loading the other code. If possible, move the JS or JavaScript to the bottom part of the page in order to speed up the page load.

Doing so will let the HTML display the content first before loading the JS. On the other hand, CSS or Cascading Style Sheets is used in detailing how your web page will display all the HTML elements. It is important to place your Cascading Style Sheets at the beginning of your programming document in order to give the impression that your page is loading faster.

This way, the browser will display the content as soon as possible.

Optimize and Minify CSS and JS Files

Excess data on a page can weigh it down and prevent it from loading faster. That’s why web developers should know how to optimize and minimize assets. And the top priority to be minimized is the CSS or the Cascading Style Sheets and the JS or JavaScript.

Minification or minifying will eliminate all the irrelevant data and will remove the redundancies without affecting the way a page is displayed. There’s a wide variety of tools that you can use to filter out all the redundant code and eliminate irrelevant data.

The most prominent tools you can use in minifying your CSS are the CSSNano and the CSSO, while UglifiJC in addition to YUI Compressor is used for JS or JavaSript.

Use GZIP Compression to Reduce File Size

In contrast to minifying your CSS, JS, and other data, it is also important to use tools that will help you in un-compressing data, since it’s a requirement before it can be displayed on your page. If the codes are already reduced, your page will load faster because it is now smaller than its original size. Thus, it can be transmitted faster to the browser through some additional decompression steps that are needed.

GZIP is the software of choice for web developers when it comes to the compression of data. Since Gzipping can increase the speed of loading the page in mobile phones by reducing the page size, it typically slashes out 70% of the page weight. That is why Gzipping is supported by the vast majority of browsers.


Dennis Pestro is working full time on Scrapebrokers.com - Main provider of SEO Resources and Traning for SEO Companies and Individuals looking to win the SEO game.