We get reminded on a regular basis about the importance of creating quality content that engages with the reader. The concept of content creation is at the heart of inbound marketing; it increases visibility, improves your ranking in the search engines and helps to grow your business. We all know the importance of creating smart content, but it is not easy to create high quality content in high volumes. It gets even more difficult when your site is in multiple languages. In that case, it is better to use native speakers who produce content in the language that the particular site is targeting, but where do you find them?
With this in mind, I decided to test out TextMaster, a platform that gives publishers access to a crowdsourced pool of professional writers and editors. Here is what I did and how my experience was like:
Step 1: Buy Credit
Their Copywriting prices start with 2.6 cents per word and can go up depending on the level of service you are looking to get. The premium service starts with 6.5 cents per word and you can add different options for extra fee, such as Expert in selected category, Quality Control by TextMaster, Priority Order and others. For a 250 words long article the price can vary quite a lot – from $6.50 to $61.75, depending on the complexity of the assignment. For payments, you can choose between different pre-paid bundles or you can pay-as-you-go. For my article I decided to buy the Starter bundle for $49.
Step 2: Create Project
In order to create the project you are guided through a series of steps. You specify the type of project (copywriting or proofreading or translation), your language, category, and have to write a briefing to explain the author what you expect. And then you have different options to choose from, such as add Quality Control by TextMaster, or ask to use your ‘textmaster’, which means you want to use an author who you have added to your favorites. Since I am on the site first time I do not have favorites yet. Based on these criteria TextMater tells you how many writers from their pool of authors meet your requirements and can work on this tasks:
You can then refine your project even more by specifying specific keywords for SEO, type of vocabulary (popular, technical, fictional), target audience and more. In my case, I picked popular writing for adults.
Step 3: Document Editor
The next step includes adding a title to your job, specify the number of words you want to get written, and some optional instructions for briefing. In my case I decided to create a 250 words long article at premium level for the total article cost of $16.25. That price is an average level, you can add additional services such for extra fee. In my case, I’m looking an article for my blog and decide to not add the additional features.
Step 4: Submit Your Project
Once you have completed the set-up, which in total took me about 5 minutes, you can see the total cost of your project, verify that all information displayed is accurate and launch the project. When submitted, you can track the progress of the job in your project listing.
I got my article back the next day. The delivery was faster than I expected. I submitted the task very late at night and didn’t expect to have it by next morning. That shows the advantage of having an online platform, where authors work 24/7 and can be based anywhere and in different timezones. The article was written well, and looked professional, but when I got it back I realized that I had forgotten to mention in my briefing that I needed the middle part of my article to include bullet points instead of a flow of text. There is an option to request a Revision from the author. I decided to do that. I submitted my comment and requested a revision. The author replied half an hour later and had made the edits. I was quite pleased.
TextMaster is an easy to use platform. You can order large volumes of good content at a very affordable price. I liked that the whole experience was hassle free and I didn’t have to find the author myself. They found the author for me based on the criteria I listed and the result was faster than I expected and the work performed was professional quality. I would use it again to save time, money and have professional writers producing new, fresh content for me. I do not know how is the quality of the lower level writers on the platform , but I can confirm that the premium level service was great. Was it luck that I got a great writer or is the level of authors consistently good, that I need to find out over time.