One of the key means of converting readers into subscribers, getting more traffic, and nurturing your leads is a quality content strategy. It is one thing to launch a blog for your company but the quality content is what makes it work for your benefit.

How to create great content strategy for your blog

However, the only problem is that this might not be as easy as it sounds. So, if you have already created a blog, chose the design for it, and prepared yourself for writing posts, then read on.

We’ll introduce you to the important factors which can make your content strategy significantly better.

Identify your audience.

Do your homework first. Before you start writing for your blog, make sure to understand who your audience is.

The thing is that after you choose a niche, you will have to find specific people who will be the target of your writing. So, take a look at your blog theme and analyze whom you are trying to reach with what you are talking about.

For instance, if you write about cooking, then you will have to decide what audience you want to reach:

  • busy parents
  • vegetarians
  • athletes
  • professionals.

You won’t be able to write in a way that all of them are altogether interested. Therefore, think twice and choose one specific audience. Then, get down to creating the content strategy with these people in mind.

Show them you know their pain.

In the articles you write, you need to state that you know the pain your readers live with. Make sure to show how well you understand their issues and walk them step by step to a solution. Focus on publishing a series of blog posts that will appeal to the readers.

Thus, if you write about cooking for athletes, then create different types of menus for athletes that will help them recover or even build up strength after intense training sessions. It will help you be on the same page with your readers.

Help them proceed from reading to acting accordingly.

Encourage your audience to act instead of simply reading. People love it when they are challenged and called to action, and that is exactly what will make you stand out. You probably know that there are dozens of good blogs out there that will never become top ranking despite the quality content they deliver. The thing is that they are good but not life-changing.

So, if you want to become a memorable blog owner, then make sure to call your readers to certain actions that will change their lives or the way they conduct business.

For this, you will have to create a detailed path of how they can move from point A to point B and what they will gain in the end. Seeing the ultimate goal can be the best motivation for people to take action.

Create topics for the first 12 blog posts.

Do not try to craft the content strategy for a whole year. The tendencies in your niche will change and so will the preferences of your target audience. Therefore, focus on creating a list of posts you want to write within the first two months of your blog’s existence. Do not aim for the stars, stay realistic. These first two months is the time you need to make your name known and loved.

Besides, you will have to become an expert in this niche, and it might take time too. So, we are not saying that 12 posts are enough to achieve all these goals, but this is where you should start.

You can opt for a post series or one common theme for all of these posts. No matter what you pick, just make sure not to bore the audience to death by repeating ideas and also, do not make the posts too long or too short.

Each should be around 700 words long as this is a number of words people can read easily. You can write more than that if your target audience is likely to read long posts.

If you need help with creating content you may check SEO Content Generator, the tool we reviwed last week.

Search for relevant keywords.

Once you have crafted a list of topics you are willing to talk about, it is time to edit this list using the Google keyword search. One of the most effective tools available for you is the Google keyword planner that offers you a chance to analyze the blogs of your competitors and see what keywords they use as well as what users are searching for online.

Once you understand their needs, you will be able to adjust your topics – and voila, your content appeals to the target audience. Opt for the top ranked keywords but do not try to add too many of them into each post because search engines will qualify such content as low-quality and will not show it on the first search result pages.

Add lists and visual aids.

Another important step at this stage is to plan what visual aids you want to add to each post. They say that at least 60% of all people comprehend visual content better than any other type of content. So, if you want to reach out to this vast majority, then your job is to plan images, videos, and infographics. They will not only add colors to your posts but will also help readers memorize useful information faster.

Also, lists are essential to the popularity of your blog. The thing is that readers consider lists to be an easier way to comprehend huge chunks of information. When you look at a list, you immediately think that the author did a research and then presented the information in a simple and short manner. So, no more hard work left for you there. Think of this once you start planning the content strategy for your blog.

Analyze the competitors’ blogs.

Blogs that have already gained certain credibility can be of great use to you because writing talent and knowledge of the subject are not enough to run a successful blog. Therefore, consider making a list of the most popular blogs your business rivals run and take your time to analyze them.

Your task is to see what these blogs are missing, what their readers complain about in the comments, and what you find odd or useless.

Then, consider taking the time to create a strategy that will ensure you have everything your competitors do not have.

For instance, if their readers are not happy about something in particular, then your task is to take that into account and not to add it to your blog. If you find that something important is missing, make sure your blog has it. Thus, if you find some mistakes in their posts, be sure to proofread your article twice.

If you notice that their posts are too long and even you find it hard to finish the whole piece, then cut your posts in half to avoid similar mistakes.

And of course, learn from them. Your competitors can be a real source of inspiration. That is why you do not have to learn from mistakes only. There is plenty of things you can pick up.

For example, check whether their URLs are short and readable as well as whether their titles have all the smart words. Smart words increase readers’ interest and make them want to read the whole post.

Here are several tools you should use to analyze your competition:

Schedule the posts.

The final stage of your content strategy writing is scheduling the posts. One common mistake that so many bloggers make these days is trying to post a lot from the beginning. However, this is not necessary, and it only makes them burn out really fast.

That is why experienced bloggers recommend publishing two to four blog posts a month. This will give you time to deliver the best content and to promote it accordingly.

It is not about quantity, but rather about quality. So, consider delivering the best content your primary goal and strive for the best.


Creating a killer content strategy is not easy, we agree with that. However, you should not feel desperate: it is entirely doable. All you need is experience in this area which will come for sure if you follow our advice step by step.

These tips have helped many popular bloggers and they will definitely help you. So, save them now and start applying them right away to enjoy the best results.

Lori Wade

Lori Wade is a freelance content writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!